one of the best affordable online jewelry brands

Chances are, your taste in jewelry is as unique as your overall style. Some people prefer extravagant statement pieces. Others choose more simple, streamlined jewelry. But while style is an important factor when buying jewelry, quality, craftsmanship, value for money and customer service are important too.

With so many online jewelry brands to choose from it’s difficult to know which offer all-around quality and which do not. So we’ve compiled a helpful list of the most affordable online jewelry brands with the best buying experience.

Nobody wants to regret their jewelry purchase or find their fingers turning green. Nor do online customers want to spend time tracking an undelivered package.

Whether your preference is gold, silver, diamonds, costume jewelry, precious gemstones, or vermeil jewelry, read on to find out more.

Best online Jewelry Brand for 18k gold- Aurate

Founded by longtime friends, Aurate is a contemporary jewelry brand. The focus of which lies in beautifully crafted 18k & 14k gold rings, bracelets, earrings, and necklaces. The brand is also founded on making a difference – not only in the jewelry industry but in society too. Sustainability, diversity, and equal opportunities for all are at the core of this jewelry range.

Aurate also offers an affordable vermeil jewelry line and their engagement rings are reasonably priced for the utter style they exude. Contact & delivery interactions are direct-to-consumer, with no middlemen. And we especially love that you can design your very own jewelry at Aurate.

Check out this 18k Toi et Moi (You and Me) ring available also in 14k and a vermeil version. The stones come in a whole array of colors from white, yellow, pink, red, and blue to aquamarine.

toi et moi 18k ring

You can also rest assured that the quality and craftsmanship of Aurate jewelry come with a lifetime guarantee and repair service. And they offer a 30-day return or exchange policy with no strings attached.

Check out this infinity cigar band for men in 18k gold but also available in 14k or vermeil. If you are quick there is a whopping 30% discount.

Infinity cigar band

Best 14k Gold Jewelry Brand – Brook & York

Brook & York is a jewelry company that prides itself on being run by “stylish, passionate, and creative women” who design for women just like them. Inspiration is drawn from Connecticut’s coastal vibe as well as New York’s Art Deco scene. And their 14k gold jewelry is created to feel timeless yet chic, amid ever-changing styles and seasons.

Check out this delicate 2mm twisted 14k yellow gold ring

14k twisted gold ring

The Brook & York online store is a dream to browse and free shipping is included in the purchase price. Consumers also have the option of paying for faster delivery, and their return or exchange policy, at 60 days, is more than the norm. (Although, personalized or engraved items are understandably non-returnable.)

Take advantage of :
15% Discount + Free Shipping on All Orders with Code FIFTEEN

Best 9k Gold Jewelry Brand – F.Hinds

Hinds is one of the UK’s oldest jewelry stores. It was founded in 1856 when Joseph Hinds offered his watchmaking and clockmaking services to the people of Lincolnshire. To this day it remains a family-owned and family-run business. With over 115 stores across the UK, as well as a vast online store selling a wide selection of jewelry brands.

Due to their huge buying power, F.Hinds are in a position to offer their customers some of the best jewelry prices and savings in the UK. You’ll find modestly priced gold & silver jewelry for ladies, men, and kids. As well as engagement & wedding rings made from all types of gold.

For those who like to design their own jewelry? F. Hinds give you the option of choosing the stone, cut, metal, and ring style of your dreams.

Economy delivery is free on purchases of £25 or more from F. Hinds but only in the UK. Express delivery is free on purchases of £250 or more. Exchanges or refunds are accepted within 30 days of purchase. Hinds delivers mainly to Uk and some European clients.

Take advantage :

Up to 50% off across selected items on-site!

Check out this 9k gold diamond ring for under £250

9 ct diamond band

The Best Online Shopping Experience for Silver and Titanium – Look no further than Ruby & Oscar 

Already featured in Vogue, GQ, and Cosmopolitan, Ruby & Oscar is becoming one of the hottest jewelry brands around. Expertly fitting into the niche of fine gemstone jewelry for women and fashion-forward jewelry for men, this brand is eye-catching.

Their cutting-edge designs, use of precious metals, and an array of gemstones create a sense of everyday luxury that’s affordable for all.  With a nod to longevity and quality, metals like solid sterling silver, gold, and white gold are the base of Ruby & Oscar’s women’s jewelry. While cobalt, titanium, and tungsten form the base of their vibrant men’s bracelets, chains, cufflinks, and rings.

That said, it’s no surprise that each piece from the Ruby & Oscar jewelry collection comes with a lifetime warranty. Free repair or replacement in case of any flaws is also part of their service. And every piece is shipped in a luxurious black gift box within a deluxe black gift bag.

Check out this Silver moissanite wedding set. Add JEWEL221 code when you pay and you will receive an extra discount.

silver moissanite wedding set

For men check out this excellent 8mm comfort fit titanium ring:

mens titanium ring

Check out Silver Rings: Was Mom right about men looking cooler?

What Are The Best Affordable Online Jewelry Brands for Diamonds?

When it comes to buying diamonds online, the first question to ask yourself is – lab-made diamonds or natural diamonds?  If your preference is natural diamonds, Blue Nile is the store for you with over 120,000 diamonds to choose from.

Check out this Zac Posen East-West platinum diamond ring

ZAc Posen East-West Platinum ring

Check out this delicate rose gold floating diamond wedding ring from Blue Nile. It works perfectly as a stacking ring too.

floating diamond ring

When more reasonably priced lab-made diamonds are the choice, check out the selection of 85,000 diamonds at James Allen.

Often mentioned together, Blue Nile and James Allen revolutionized the diamond industry with their online retail experience and a huge selection of diamond shapes, cuts, and colors. They don’t bear the overhead costs of old-style diamond dealers, so their savings are passed onto consumers with lower prices.

And with a full range of precious metals to choose from, the option of designing a unique engagement ring is easier than ever.

Additional services for customers include: 


You’ll find complimentary ring resizing at Blue Nile and James Allen at any time during the first year of your purchase. Free shipping (within America and Canada) on the return of your engraved ring is also included. But a small return shipping fee is charged to international customers.


Most jewelers recommend cleaning your rings every six months to keep them sparkling and polished. At Blue Nile and James Allen, they’ll not only clean and polish your ring every six months, for free, but they’ll also inspect your prongs too.


Let’s face it, personalizing a gift or engagement ring with a special message makes it even more endearing to the wearer. And as a complimentary service at Blue Nile and James Allen, you get to add that extra touch for free.


No need to worry about shipping costs or your gift arriving on time from these jewelers. At Blue Nile and James Allen, all customers benefit from free shipping to all destinations, regardless of the purchase price. Blue Nile also offers overnight shipping for orders over $1,000.

Price Match Guarantee

The business ethos of both Blue Nile and James Allen is to offer diamonds at the best prices. So if you find the same diamond for less with a competitor, they will both meet the price, as long as it complies with their price match policy.

Pretty Packaging

When it comes to packaging, Blue Nile and James Allen excel.

An engagement ring from Blue Nile arrives in a white & silver outer box. Nuzzled inside is an elegant pocket-size ring box for the big proposal.

Diamond rings from James Allen also come in a presentation box, which holds the smaller ring box inside. As a special touch, you’ll also find an included gift card where you can write a loving message.

Check out this ring from James Allen

diamond ring

Demi-Fine Jewelry at its best

Kendra Scott started her eponymous Jewelry brand in 2002 when she couldn’t find an affordable option. In 2017 she was named entrepreneur of the year by Ernst & Young!

From her love of genuine stones and shells, she creates stunning yet affordable luxury. She sells both fine and demi-fine collections too. By focusing on her core concepts of color, shape, material, and value, Kendra Scott manages to make fashionable jewelry accessible for every woman.

Check out this 18k rose gold vermeil Davis cocktail ring in mother of pearl for way under $150

demi-fine rose gold cocktail ring

Kendra Scott Jewelry is sold all over the world!

Shopping for Demi-Fine Jewelry in The UK?

Demi-fine jewelry refers to pieces made with reasonably priced metals and then covered with vermeil plating. For example, gold plating on top of sterling silver is demi-fine. Giving customers the perfect mix of fashion & luxury at affordable prices.

For the most affordable demi-fine jewelry brand based in the UK, Missoma tops the list.

Check out this 18k vermeil gold two-tone Squiggle ring available in pink, white, yellow, aqua, lemon, neon aqua, and black. It is a perfect stacking ring and comes in at way under $150 with delivery and duty included!

two-tone stacking ring

Missoma offers an edgier take on everyday jewelry in 18K gold vermeil. Think chunky bar bracelets and fine chains with bold-colored gemstones and geometric shapes. They’ve also recently branched into delicate pave jewelry with a fashion-forward twist.

Check out this hot rox 18k gold vermeil ring available in different color options at a great price !

colorful stacking ring

At Missoma, it’s easy to understand the ethos of this mother-and-daughter team of designers. Essentially, to enjoy your jewelry every day, not merely on special occasions.

Check out: The complete guide to demi-fine jewelry and the rings to wear in 2023

Costume Jewelry –The Best Affordable  Shopping Experiences

Costume jewelry consists of a base metal that is not a precious metal like silver or gold. But rather something more economically priced like copper or stainless steel. For costume jewelry, the inexpensive base metal is then plated in gold or silver.

Alex & Ani, for instance, is a well-known brand for celestial-style costume jewelry, especially birthstone ring wraps.

They sell a Harry Potter range which is aimed at a young clientele! They use nickel-free recycled materials like copper or wire and plate them in silver. Their ethos? That each person can afford to express their unique self. And they certainly offer enough choices on their website. You’ll find classic bangles, chains, earrings, cuffs, and necklaces. Some of which are engravable, others stackable. But the best part is, all are affordable.

Check out this Harry Potter ring wrap available in silver or gold finishing

as17hp16g front

Fashion Designer Jewelry

Fashion jewelry at Christian Dior, for instance, offers a perfect combination of elegance and femininity, and each piece is sure to attract the attention it deserves.

Check out the Grand Bal ring in a gold finish metal made with white resin pearls .

Dior fashion jewelry

If it’s a more affordable range of fashion jewelry you’re seeking, you can’t go wrong at Swarovski. Their extensive range of economically priced jewelry has something for everyone.

Check out this rhodium-plated cocktail ring called Volta with an array of bright crystals.

cocktail ring

Piercing Jewelry – From Head to Toe

Our top two picks for the best online piercing jewelry brands are Banter (by Piercing Pagoda) and Walmart. The affordable yet fine piercing jewelry from Banter is made from 10-14k gold and sterling silver. Meaning you can wear them anywhere without the fear of tarnishing.

Prices at Banter range from $10-$299 for delicate and simple piercing jewelry. Their splurge-worthy collection for the bold and fearless, however, reaches as high as €2,000 for gold & diamond earrings.

Check out this 14k nose ring in solid gold

14k nose ring

At Walmart, you can browse a collection of over 10,000 pieces of piercing jewelry. Categories include jewelry for the ears, nose, tongue, nipples, and belly. Gold-plated sterling silver, PVD steel, and 14k gold are some of the materials you can expect. As well as a huge variety of shapes and colored gemstones.

Check out this stainless steel hypoallergenic nipple ring bar

nipple ring

Both stores offer in-store piercings and stress-free online deliveries. Banter provides several options for pickup, same-day, express, or standard delivery. And Walmart guarantees free shipping within the United States on all items, no matter how small the purchase.

Check out :

Body Piercing: Do you need to be masochistic to enjoy?

Independent Jewelry Designers – Where to Find The Best Online Selections

Do you love unique pieces from independent jewelry designers? If yes, Jewel Street could become your favorite online store. As one of the leading platforms for handmade jewelry from all over the globe, it’s a delightful place to shop. You’ll discover jewelry here for both men and women. With prices beginning as low as $8.00 and rising to thousands.

At Jewel Street, the choice of shipping carrier comes down to the individual designer. And customers are responsible for paying the required taxes or duties applicable in their country.

Check out this highly original white gold plated silver men’s ring from Tezapsidis who is a fourth-generation Greek designer.

Green Tourmaline ring

What Are the Best Sustainable Jewelry Brands Online?

Sustainable diamond jewelers, Brilliant Earth, operate from the ethos of sourcing ethical diamonds. They also use 100% recycled precious metals to minimize their environmental footprint. And they work actively to lower the impact of metal mining on the earth.

At Brilliant Earth, each customer can expect complete transparency when it comes to a diamond’s origin and traceability. Regardless of whether the diamond is nestled in an engagement ring, wedding ring, or loose to finish creations of your own.

Check out this tapered baguette diamond engagement ring

tapered baguette engagement ring

We’ve already mentioned Brook & York in this post as a highly renowned supplier of 14k gold jewelry. And we decided to add them to our sustainable jewelry section too for their ethically crafted jewelry.

Not only does this brand commit to locally sourced materials but each product is produced in their home state of Rhode Island to reduce the carbon footprint. Community, quality, creativity, and sustainability are the self-proclaimed values of this jewelry brand. And it is evident in their stunning jewelry.

For more about sustainability check out my post:

Sustainable Jewelry: For the environmentally conscious shopper.


Whatever your style in jewelry, there is an abundance of affordable online Jewelry brands to buy from. And some indeed provide a more pleasant browsing and shopping experience than others. Naturally, aesthetics matter when searching for the perfect piece of jewelry. But craftsmanship and quality are important factors too, even when it comes to costume jewelry. Not to mention value for money, customer service, and the core values of the brand.

If you’re looking for a special jewelry piece for you, as a gift, or for that once-in-a-lifetime proposal, check out our list above. We’ve listed the best jewelry brands for all types of occasions and all kinds of styles. So that you can find what resonates with you and start browsing in the right place from the get-go.

JamesAllen Diamonds

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