one of the best affordable online jewelry brands

Top Affordable online Jewelry brands: Sparkle Without Splurging

Dive into our glittering selection and explore the world of affordable online jewelry brands that will make you shine!

Are you ready to add a touch of elegance and dazzle to your style without breaking the bank? Look no further! We’re excited to present our carefully curated list of top affordable online jewelry brands that will make you sparkle without splurging.

In this sparkling journey, we have scoured the depths of the internet to bring you rings and earrings that combine affordability with impeccable craftsmanship. Gone are the days of compromising on quality or sacrificing your savings for a little extra bling. With these brands, you can now indulge in the world of exquisite accessories without emptying your wallet.

Best online Jewelry Brand for 18k gold- Aurate

Founded by longtime friends, Sophie Kahn and Bouchra Ezzahraoui, Aurate is a contemporary jewelry brand. The focus of which lies in beautifully crafted 18k & 14k gold rings, bracelets, earrings, and necklaces. The brand is also founded on making a difference – not only in the jewelry industry but in society too. Sustainability, diversity, and equal opportunities for all are at the core of this jewelry range.

Aurate is also one of the best affordable online jewelry brands for Vermeil jewelry line. Their engagement rings are reasonably priced considering the style and quality. Contact & delivery interactions are direct-to-consumer, with no middlemen. And we especially love that you can design your very own jewelry at Aurate.

Check out this 18k Toi et Moi (You and Me) ring available also in 14k and a vermeil version. The stones come in a whole array of colors from white, yellow, pink, red, and blue to aquamarine.

toi et moi 18k ring

You can also rest assured that the quality and craftsmanship of Aurate jewelry come with a lifetime guarantee and repair service. And they offer a 30-day return or exchange policy with no strings attached.

Check out this infinity cigar band for men in 18k gold but also available in 14k or vermeil. If you are quick there is a whopping 30% discount.

Infinity cigar band

Best 14k Gold Jewelry Brand – James Allen

Founded in 2006, James Allen has pioneered the way consumers shop for fine jewelry online. They are constantly refining the features and functionality of their website.

If you are looking for diamonds James Allen carries over 300,000 certified, conflict-free diamonds, a lifetime warranty, and free shipping worldwide. They offer hassle-free returns with a 100% money-back guarantee.

Check out this 14k yellow gold slightly curved ring which is on sale at less than $300!

yellow gold ring

Best 9k Gold Jewelry Brand – F.Hinds

Hinds is one of the UK’s oldest jewelry stores. It was founded in 1856 when Joseph Hinds offered his watchmaking and clockmaking services to the people of Lincolnshire. To this day it remains a family-owned and family-run business. With over 115 stores across the UK, as well as a vast online store selling a wide selection of jewelry brands.

Due to their huge buying power, F.Hinds are in a position to offer their customers some of the best jewelry prices and savings in the UK. You’ll find modestly priced gold & silver jewelry for ladies, men, and kids. As well as engagement & wedding rings made from all types of gold.

For those who like to design their jewelry? F. Hinds gives you the option of choosing the stone, cut, metal, and ring style of your dreams.

Economy delivery is free on purchases of £25 or more from F. Hinds but only in the UK. Express delivery is free on purchases of £250 or more. Exchanges or refunds are accepted within 30 days of purchase. Hinds delivers mainly to the UK and some European clients.

Take advantage :

Up to 50% off across selected items on-site!

Check out this 9k gold diamond ring for under £250

9 ct diamond band

The Best Online Shopping Experience for Silver and Titanium – Look no further than Ruby & Oscar 

Already featured in Vogue, GQ, and Cosmopolitan, Ruby & Oscar is becoming one of the hottest jewelry brands around. Expertly fitting into the niche of fine gemstone jewelry for women and fashion-forward jewelry for men, this brand is eye-catching.

Their cutting-edge designs, use of precious metals, and an array of gemstones create a sense of everyday luxury that’s affordable for all.  With a nod to longevity and quality, metals like solid sterling silver, gold, and white gold are the base of Ruby & Oscar’s women’s jewelry. While cobalt, titanium, and tungsten form the base of their vibrant men’s bracelets, chains, cufflinks, and rings.

Check out their Princess cut Emerald stud earrings in sterling silver:

stud earrings

That said, it’s no surprise that each piece from the Ruby & Oscar jewelry collection comes with a lifetime warranty. Free repair or replacement in case of any flaws is also part of their service. And every piece is shipped in a luxurious black gift box within a deluxe black gift bag.

Check out this Silver Moissanite wedding set. Add JEWEL221 code when you pay and you will receive an extra discount.

silver moissanite wedding set

For men check out this excellent 8mm comfort fit titanium ring:

mens titanium ring

Check out Silver Rings: Was Mom right about men looking cooler?

What Are The Best Affordable Online Jewelry Brands for Diamonds?

When it comes to buying diamonds online, the first question to ask yourself is – lab-made diamonds or natural diamonds?  If your preference is natural diamonds, Blue Nile is the store for you with over 120,000 diamonds to choose from.

Check out this Zac Posen East-West platinum diamond ring

ZAc Posen East-West Platinum ring

Check out this delicate rose gold floating diamond wedding ring from Blue Nile. It works perfectly as a stacking ring too.

floating diamond ring

When more reasonably priced lab-made diamonds are the choice, check out the selection of 85,000 diamonds at James Allen.

Often mentioned together, Blue Nile and James Allen revolutionized the diamond industry with their online retail experience and a huge selection of diamond shapes, cuts, and colors. They don’t bear the overhead costs of old-style diamond dealers, so their savings are passed onto consumers with lower prices.

With a full range of precious metals to choose from, the option of designing a unique engagement ring is easier than ever.

Additional services for customers include: 


You’ll find complimentary ring resizing at Blue Nile and James Allen at any time during the first year of your purchase. Free shipping (within America and Canada) on the return of your engraved ring is also included. However, a small return shipping fee is charged to international customers.


Most jewelers recommend cleaning your rings every six months to keep them sparkling and polished. At Blue Nile and James Allen, they’ll not only clean and polish your ring every six months, for free, but they’ll also inspect your prongs too.


Let’s face it, personalizing a gift or engagement ring with a special message makes it even more endearing to the wearer. As a complimentary service at Blue Nile and James Allen, you get to add that extra touch for free.


No need to worry about shipping costs or your gift arriving on time from these jewelers. At Blue Nile and James Allen, all customers benefit from free shipping to all destinations, regardless of the purchase price. Blue Nile also offers overnight shipping for orders over $1,000.

Price Match Guarantee

The business ethos of both Blue Nile and James Allen is to offer diamonds at the best prices. So if you find the same diamond for less with a competitor, they will both meet the price, as long as it complies with their price match policy.

Pretty Packaging

When it comes to packaging, Blue Nile and James Allen excel.

An engagement ring from Blue Nile arrives in a white & silver outer box. Nuzzled inside is an elegant pocket-size ring box for the big proposal.

Diamond rings from James Allen also come in a presentation box, which holds the smaller ring box inside. As a special touch, you’ll also find an included gift card where you can write a loving message.

Check out this ring from James Allen

diamond ring

Demi-Fine Jewelry at its best

Kendra Scott started her eponymous Jewelry brand in 2002 when she couldn’t find an affordable option. In 2017 she was named Entrepreneur of the Year by Ernst & Young!

From her love of genuine stones and shells, she creates stunning yet affordable luxury. She sells both fine and demi-fine collections too. By focusing on her core concepts of color, shape, material, and value, Kendra Scott manages to make fashionable jewelry accessible for every woman.

Check out this 18k rose gold vermeil Davis cocktail ring in mother of pearl for way under $150

demi-fine rose gold cocktail ring

Kendra Scott Jewelry is sold all over the world!

Check out my post:

The Complete Guide To Demi-Fine Jewelry And The Rings to Wear In 2023

Shopping for Demi-Fine Jewelry in The UK?

Demi-fine jewelry refers to pieces made with reasonably priced metals and then covered with vermeil plating. For example, gold plating on top of sterling silver is demi-fine. Giving customers the perfect mix of fashion & luxury at affordable prices.

For the most affordable demi-fine jewelry brand based in the UK, Carrie Elizabeth tops the list.

Check out this 14k Vermeil Intention Ring designed by Zoe Sugg and available from Carrie Elizabeth.

Intention Ring by Zoe Sugg

Check out: The complete guide to demi-fine jewelry and the rings to wear in 2023

Affordable online Jewelry brands in Europe: Sif Jacobs

The woman behind the popular brand is Sif Jacobs and she has a very European background. She was born in Iceland but she trained as a goldsmith in Sweden. The brand is now based in Copenhagen but Sif draws much inspiration from Italy where she has travelled extensively. Many of her collections have Italian names.

Sif’s designs are original and add an eye-catching sparkle to a woman’s appearance.

International stars such as Miley Cirus and Kate Perry have been seen wearing her Jewelry.

Discover one of the best Scandinavian affordable online jewelry brands that offer stunning designs at unbeatable prices.

Check out these 18k gold vermeil earrings with white zirconia:

Elisse Ovale Earrings

Costume Jewelry –The Best Affordable  Shopping Experiences

Costume jewelry consists of a base metal that is not a precious metal like silver or gold. But rather something more economically priced like copper or stainless steel. For costume jewelry, the inexpensive base metal is then plated in gold or silver.

Satya makes Spiritual & Symbolic Jewelry in Thailand.

Check out these Lotus-Flower 18k gold plated earrings. The lotus represents a New Beginning.

lotus petal earrings

Fashion Designer Jewelry

Fashion jewelry at Christian Dior, for instance, offers a perfect combination of elegance and femininity, and each piece is sure to attract the attention it deserves.

Check out this Petit CD Ring with white resin pearls:

Christian Dior ring

If it’s a more affordable range of fashion jewelry you’re seeking, you can’t go wrong at Swarovski. Their extensive range of economically priced jewelry has something for everyone.

In the Designer sector, Swarovski is a great choice for affordable online jewelry brands.

Check out this rhodium-plated cocktail ring called Volta with an array of bright crystals.

cocktail ring

Piercing Jewelry – From Head to Toe

Our pick for the best online piercing jewelry comes from Walmart. Their value for money is legendary and so in the piercing sector they are a key player among affordable online jewelry brands.

Check out these sterling Siver 22g nose rings:

sterling silver nose rings

At Walmart, you can browse a collection of over 10,000 pieces of piercing jewelry. Categories include jewelry for the ears, nose, tongue, nipples, and belly. Gold-plated sterling silver, PVD steel, and 14k gold are some of the materials you can expect. As well as a huge variety of shapes and colored gemstones.

Check out these surgical steel hypoallergenic nipple ring bars

nipple bars

Both stores offer in-store piercings and stress-free online deliveries. Banter provides several options for pickup, same-day, express, or standard delivery. And Walmart guarantees free shipping within the United States on all items, no matter how small the purchase.

Check out :

Body Piercing: Do you need to be masochistic to enjoy?

What Are the Best Sustainable Jewelry Brands Online?

Sustainable diamond jewelers, Brilliant Earth, operate from the ethos of sourcing ethical diamonds. They also use 100% recycled precious metals to minimize their environmental footprint. And they work actively to lower the impact of metal mining on the earth.

At Brilliant Earth, each customer can expect complete transparency when it comes to a diamond’s origin and traceability. Regardless of whether the diamond is nestled in an engagement ring, wedding ring, or loose to finish creations of your own.

Check out this tapered baguette diamond engagement ring

tapered baguette engagement ring

For more about sustainability check out my post:

Sustainable Jewelry: For the environmentally conscious shopper.


Whatever your style in jewelry, there is an abundance of affordable online Jewelry brands to buy from. And some indeed provide a more pleasant browsing and shopping experience than others. Naturally, aesthetics matter when searching for the perfect piece of jewelry. But craftsmanship and quality are important factors too, even when it comes to costume jewelry. Not to mention value for money, customer service, and the core values of the brand.

If you’re looking for a special jewelry piece for you, as a gift, or for that once-in-a-lifetime proposal, check out our list above. We’ve listed the best jewelry brands for all types of occasions and all kinds of styles. So that you can find what resonates with you and start browsing in the right place from the get-go.

JamesAllen Diamonds

About Stuart Goldsmith

Born in London ,living in Florence (Italy) where i opened a Buying Office sourcing fashion products for international brands visting hundreds of artisans and factories. I now work with accessories including Jewelry which gives me the most satisfaction. The Jewelry creators have a fascinating past,present and future!

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